RootsEOR
Roots EOR is an Employer of Record provider focused on Latin America, with offices in Argentina, Brazil, Uruguay, Colombia and Mexico. It acts as legal employer for remote employees hired by foreign companies without a local entity, and it also provides global contractor management services. Its main markets are Mexico and other Latin American countries.
Listed in 4 country lists Prominent in 3 markets
| Fact | Value |
|---|---|
| Established | 2018 |
| Founders | Juan Alfonso Kennedy, Horacio Represas |
| Region / headquarters | Mexico |
| Website | rootseor.com ↗ |
| What it does | Roots EOR is an Employer of Record provider focused on Latin America, with offices in Argentina, Brazil, Uruguay, Colombia and Mexico. It acts as legal employer for remote employees hired by foreign companies without a local entity, and it also provides global contractor management services. Its main markets are Mexico and other Latin American countries. |
| Entry price | Quote-based (no public price) |
| Last verified | 4 Nov 2026 |
How it operates by country
| 🇨🇴 Colombia | Roots EOR explicitly offers employment services in Colombia alongside other Latin American markets. Its regional service covers local hiring administration, payroll and employee support. |
| 🇦🇷 Argentina | Roots EOR. States that it becomes legal employer and lists Argentina among active hiring countries. Company profile gives Av. Córdoba 1215, Buenos Aires. |
| 🇧🇷 Brazil | RootsEOR specialises in Latin America, with direct operations in Brazil, Mexico, Colombia, Argentina and Uruguay. Its Brazil EOR service combines local employment contracts, payroll, benefits and employee support with an on-the-ground country team. A dedicated account manager coordinates the relationship, making Roots a natural option for businesses that value regional depth and personal access to the people managing their workforce. Brazil is led by Country Business Manager Mauricio A. Canero. Alongside EOR, Roots offers recruitment, local payroll processing for companies with their own entity, and contractor management. That service range can support a business from its first Brazilian employee through a wider regional team. For employers expanding within Latin America, the appeal is continuity: recruitment, employment and payroll can be coordinated across neighbouring markets while retaining local specialists for Brazilian requirements. The focus is particularly relevant to SaaS, fintech, professional-services and customer-support teams building a regional presence. |
Brazil profile
RootsEOR specialises in Latin America, with direct operations in Brazil, Mexico, Colombia, Argentina and Uruguay. Its Brazil EOR service combines local employment contracts, payroll, benefits and employee support with an on-the-ground country team. A dedicated account manager coordinates the relationship, making Roots a natural option for businesses that value regional depth and personal access to the people managing their workforce.
Brazil is led by Country Business Manager Mauricio A. Canero. Alongside EOR, Roots offers recruitment, local payroll processing for companies with their own entity, and contractor management. That service range can support a business from its first Brazilian employee through a wider regional team.
For employers expanding within Latin America, the appeal is continuity: recruitment, employment and payroll can be coordinated across neighbouring markets while retaining local specialists for Brazilian requirements. The focus is particularly relevant to SaaS, fintech, professional-services and customer-support teams building a regional presence.
Brazil facts
| Brazil company | Roots EOR Serviços Ltda. — Brazilian operating company |
| CNPJ | 00.738.069/0001-17 — Brazilian company registration |
| Registered address | Barueri, São Paulo — Alameda Rio Negro, 503, Sala 2020, Alphaville, SP, 06454-000 |
| Brazil leadership | Mauricio A. Canero — Country Business Manager |
| Regional coverage | Five markets — Brazil, Mexico, Colombia, Argentina and Uruguay |
| EOR fee | Tailored quote — Scope recruitment, EOR and local payroll separately. |
| Reviewed | 2 November 2026 |
Services in Brazil
| Brazil EOR | Available as part of the agreed Brazil service scope. |
| Latin American recruitment | Available as part of the agreed Brazil service scope. |
| Local payroll | Available as part of the agreed Brazil service scope. |
| Contractor management | Available as part of the agreed Brazil service scope. |
Strengths and watch-outs in Brazil
- ✓ A dedicated Brazilian country lead and local operating team give employers a direct route to people focused on their market. That can be valuable when decisions involve Brazilian payroll practices, benefits and employee communication rather than only platform administration.
- ✓ Its five-country Latin American footprint fits businesses expanding from Brazil into nearby markets. Regional coordination can reduce the number of separate provider relationships while keeping country-specific employment and payroll work with local specialists.
- ✓ Recruitment and EOR can be combined for a first Brazilian hire, while local payroll processing supports companies that later establish their own entity. This gives the client more than one operating model as its presence grows.
- ✓ The dedicated-account approach suits employers that expect regular discussion about their team and expansion plans. A clear point of contact can help coordinate hiring dates, payroll inputs and employee matters across several Latin American countries.
- ✗ The regional focus is best suited to a Latin American expansion plan. A company expecting one provider to cover Brazil plus substantial operations in Europe or Asia should map those additional markets into its procurement decision.
- ✗ Recruitment, contractor management, EOR employment and payroll for your own entity are separate scopes. Define the Brazilian service mix, employee-support responsibilities and transfer arrangements so that later growth does not create gaps between contracts.